The Do’s and Don’t’s of Vehicle Graphics & Wraps
The Do’s and Don’t’s of Vehicle Graphics & Wraps
Do you want a great vehicle wrap or are you settling for just an “ehhhh” vehicle wrap? The design process for vehicle graphics and wraps is the deciding factor in the impact of the final product. There’s a lot of factors that go into designing a vehicle wrap, but always start with the basics and outline the scope of your project. Start off by choosing between a full or partial wrap when planning the vehicle wrap design. Always make sure you design your vehicle graphics with a proper plan of action that not only coincides with the overall marketing goals of your company but also with the type of vehicle you are applying the graphic to. Share as much of that vehicle information as possible with the design team so they can create a design that works for your make and model.
WHAT TO REMEMBER FOR YOUR VEHICLE WRAP DESIGN
The Size and Amount of the Copy Counts:
- Do make sure you copy matches the messaging in the other branding materials of the client. This also includes preferred font types and the specific brand colors used with the copy.
- Don’t include so much copy that the final result is an overcrowded mess. Too much copy is distracting and difficult for people in cars to read while on the road.
Attention-Grabbing Artwork:
- Do be bold and daring with your design! Your vehicle is a canvas that deserves large, colorful graphics that get you noticed and remembered.
- Don’t forget to keep the layout of the vehicle in mind during the design process. An open sliding door on a track, or one out of two tailgate doors being opened, can cut off your design or create a message that makes no sense.
Vehicle Wrap Purpose:
- Your design is meant to be viewed while the vehicle is in motion. Do create just one or two major focal points instead of lots of smaller elements that get lost while your vehicle is on the move.
- Custom vehicle wraps are not a “one size fits all” solution. Don’t forget to determine how much of the vehicle to cover with your design because a partial wrap might make a bigger impact than a full wrap on certain size vehicles.
CUSTOM VEHICLE WRAPS PUSH YOUR MESSAGE FURTHER
Vehicle graphics and wraps promote your business and allow your message to travel further. Custom vehicle wraps are rolling billboards that work to promote your brand on a 24/7 basis. Your rolling billboard can start its day in rush hour traffic, spend the lunch hour in a restaurant district, and then finish the day near a local event or gathering. Your brand is put front and center for a wide array of audiences and in different locations. Vehicle wrap designs build brand recognition and make an impact.
The first step to creating successful vehicle graphics is contacting our design team today to discuss your vehicle wrap project.
