TIPS FOR 3D WINDOW DISPLAYS THAT DRIVE FOOT TRAFFIC
TIPS FOR 3D WINDOW DISPLAYS THAT DRIVE FOOT TRAFFIC
3D Window displays take traditional marketing a step further in capturing the attention of the public. You are competing to get the business of consumers and a compelling window display can increase your foot traffic dramatically. 3D Window displays brand businesses and give you the opportunity to spotlight brand-specific initiatives. More compelling and attention-grabbing than traditional two-dimensional graphics, our industry-leading display options create unique and memorable visual experiences that go beyond simply looking at images. A 3D display grabs attention using depth, lights, sound, and interactive technology. By following these tips for 3D window displays, you control the marketing message sent to the public that makes your brand top of mind in 2021.
4 TIPS TO CREATE STORE WINDOW DISPLAYS THAT STAND OUT
- 1: The Concept must reinforce the Story If you are making the investment needed to create a 3D window display, make sure the visuals and overall concept reflect the story you are telling. Look to the product for inspiration. Is it lightweight? Fast? A new innovative technology? How can you tell this story? Are there visual clues like patterns or colors you can use for inspiration? The concept of your window display needs to reflect the product benefits. Keep copy minimal and rely on graphics and visuals to gain attention.
- 2: It’s all about the productEverything in your display should be about the product. Props, graphics and photography should make the product pop. If merchandising actual product, make sure the lighting is appropriate for both daytime and night time viewing.
- 3: Location, location, locationWe all know that storefront location is everything, but you also need to consider where your store window display is positioned. A central focal point is critical when deciding where to place items so the eyes of customers naturally go to those products. Also be sure to keep in mind where the sunlight will hit the display so the glare doesn’t compromise your design.
- 4: Bold is BestDon’t be afraid to “go big” with your execution. Video and interactive elements can do more than invite people into your store, they can tell stories and educate consumers. With a dramatic, impactful 3D window display, your brand is sure to be remembered
RETAIL WINDOW DISPLAYS TELL YOUR STORY
Retail window displays are a marketing tool that brands your business and shares your story with the community. These displays are a combination of design and architecture that turn an existing storefront into an eye-catching representation of your brand. When executed well, they can create a connection with the public. Retail window displays are more than a tool that drive sales of your products with increased foot traffic. They are a way to create a bond with the public and generate emotion when they enter your store. Share the story of your business and increase your profits with retail window displays that make a memorable and long-lasting impression.
We have many examples of successful window displays on our website. Please reach out if you would like to learn how to get started creating memorable visual experiences for your Brand!
