Retail Pop-Ups are Hot Again! Here are Three Tips to Consider in Their Design
Retail Pop-Ups are Hot Again! Here are Three Tips to Consider in Their Design
The early days of the pandemic took a toll on retailers across the country. One area significantly impacted by COVID-19 shutdowns was retail pop-ups and design is top of mind for brands who are looking to once again capitalize on this trend. Take a look at the tips below that will help you develop a retail pop-up experience that makes an impact.
Guiding Customers Through Your Pop-Up Store
A pop-up shop will likely be small as these types of stores are usually not in traditional locations. Having said that, your shop still needs to have a thoughtful layout when customers enter the store. Here we share two primary methods of guiding customers through your store in order to ensure they easily understand where to go and what they’re looking for:
- Segmentation by color or other design elements can help visitors easily understand where one section ends and the next begins. The use of different colors or branding elements in the design and decoration of a specific part of the shop creates an easy wayfinding experience for customers.
- Consider using visual graphics or signage to guide consumers to your pop-up as well as lead them to a certain destination in the building. This helps a person easily navigate the space and not get lost.
Pop-up Store Layouts
There are quite a number of pop-up store design layouts that showcase an effective use of space. We want to share two of the most popular layout options that create an easy shopping experience for customers:
A Loop format gets to work the moment a person walks through the door. This layout shares a clear path that goes to the right and eventually loops back to where the customer began the journey. Wall space can be used for artistic displays while the middle of the store can highlight a smaller version of almost any layout choice that displays merchandise.
Herringbone is a layout option that is normally used in retail situations where a large amount of merchandise needs to be placed in a small space. The aisles in this layout are on the left and right walls which means the middle of the space is able to remain open.
Decompression Zones at Pop- Ups
There are times when customers simply need a moment to relax which means a decompression zone should be part of the pop-up design process. Decompression zones are normally located at the entrance of a store and they give customers the chance to slow down and more easily enter the retail area. Because this is a “safe space” that gives people the opportunity to adjust to the atmosphere of the store, there should not be any decision making elements in this area (such as products available for purchase or any interactive elements that can increase anxiety levels).
If you’re thinking about creating a pop-up experience then hopefully these tips help and generate inspiration. Or, if you want us to handle everything for you – just reach out!
