A large scale retail rollout strategy requires a lot of planning and effort on the part of the retailer. Over 83% of retail marketers say they are actively looking for ideas to make their retail rollouts more effective and efficient. With this in mind, we want to share three tips that will help your large scale rollout produce bigger and better results and an excellent retail experience for your customers.
In-depth research and planning will avoid potential conflicts such as seasonal effects or parallel rollouts and maximize your rollout strategy. New retail locations require the integration of both form and function and successful retailers are equally concerned with both. Of course, sales is often the driving force that is used to determine the overall success of a business. Good design combined with a strategic retail marketing campaign helps drive sales. It is also important to know any limitations or guidelines (such as fixture height restrictions or signage requirements) defined by clients and/or building owners in order to effectively communicate the look and feel of a retail campaign without reinventing the wheel and wasting time.
Depending on the available space and how impactful your rollout is intended to be, you might have a lot of canvas to work with when it comes to what can be designed, fabricated and applied. A successful retail design strategy allows you to create connections between consumers and your brand that encourage word-of-mouth marketing and repeat visits to the store thanks to their impactful retail experience.
Graphics and displays can be designed, produced and installed in various parts of the store while still maintaining a consistent and cohesive look. Standard store fixtures such as tables or freestanding displays can be customized with new graphics or additional 3D elements that make them feel completely unique and directly connected to your initiative. Some of the most popular locations for seasonal graphics include:
When planning retail rollouts, the installation can be done by your team or by a professional graphic installer. Both options have pros and cons. Doing installs yourself can save you money but your team may take longer to get everything done and may not have the expertise needed, potentially resulting in costly re-prints. While an installation company may seem costly and time-consuming to manage, they make your job easier by doing installs quickly and professionally.
In general, certain components of the installation process such as the cost of shipping materials, and the complexity of the installation, are typically the main factors in deciding if your team will do the work or an outside specialist will perform the installation.
If you have questions about a rollout you’re working on now our experienced team is ready to discuss and help with your rollout strategy whether it be one or multiple locations.