For young designers or seasoned veterans, the difference between art that is created for print production and art for online use in social media, websites or email may not be 100% clear. While we understand there are many opinions and nuances across the spectrum of designers, programmers, and developers, we want to provide a simple breakdown on preparing art files for print vs. art files for digital media.
In general, print art files are typically produced using a number of popular software programs such as InDesign, Illustrator, and Photoshop. However, it is important to note that each of these platforms are also capable of creating art for online media.
Let’s take a look at the differences between the two.
The biggest item to keep in mind when preparing art to print is that the file must conform to the specifications required by the printing press your provider is using.
In general, preparing art for social media or online usage is typically less restrictive in nature but there are still rules that need to be followed so the images appear accurate and optimized.
We hope this helps you understand the difference between preparing art files for print vs for digital media. If you need help or advice on preparing artwork for your next project, please reach out, we’re happy to help!