The holiday shopping season is almost here and stores are ready for in-person Black Friday shopping this year. SpendMeNot.com reports that 30% of the year’s retail sales occur from Black Friday until Christmas. Because of that, it is paramount that your brand creates thoughtful and engaging holiday retail displays that showcase products and engage consumers to make a purchase. Your bottom line depends on it. It is estimated that the global point of purchase display market will grow at a rate of 5.9% (from 2018 to 2026). Eye-catching, festive retail displays can be used to sell everything from clothes to home decor to stocking stuffers. The key is designing and creating holiday retail displays that are geared to your target audience. Speak to their wants, needs, and sense of nostalgia when it comes to products that get them ready for their holiday celebration.
Any good retailer will tell you: Don’t get too comfortable with your store displays. It is important that your displays are changed on a regular basis so they are relevant to your audience. So while Halloween is almost here, it is also time to start planning your retail displays for the upcoming holiday season. Seasonal POP displays let your audience know you are aware of their purchasing needs and give the feeling that something new and exciting is always happening at your store. Don’t be boring or stale with your retail graphics! Build a marketing strategy that always adapts to the time of year.
Contact our design team today about holiday store displays that delight customers of all ages.