After a very tough year and a half, the business world is slowly getting back to a normal and companies are making plans to attend trade shows in the second half of 2021. Trade show graphics are like a calling card for your business and professionally designed graphics can draw crowds to your exhibits. There are both aesthetic and practical reasons for refreshing your graphics after a year of collecting dust.
Because the COVID-19 shutdown happened so quickly, many businesses did not have enough time to plan proper storage of their displays. If they have not been stored for maximum protection they could be damaged, faded, or have a worn or distressed look. Your branding or marketing messages have likely changed in the last 12+ months to reflect this new normal. Refreshing graphics or designing a new booth will help engagement and can even kick-start a new, cohesive marketing campaign!
The answer depends on if you are looking to modify a pre-designed booth or are starting from scratch. Depending on your needs and the scope of the project, we can turn around a booth design from start to finish in a matter of weeks.
At Forge, the consultation and design process starts with discussing the details of your space, who your target audience is, and the message you want to deliver about your business or product. We’ll tackle those questions together and get a design going that solves those issues. Once the final approval is given, allow time for fabrication, graphic production and shipping of all booth elements – and don’t forget to plan for packing and storage after the show if you plan to re-use the booth!
Whether you are a first-timer or a trade show veteran, Forge can help. Let’s make something great together!