Capture Foot Traffic with Enticing Sneaker Displays
There is a universal appeal to in-store shopping that is shared across generations. Studies have shown that while millennials like both online shopping and the in-store experience equally, all other generations prefer in-store. Shopping at retailers’ stores captures a communal feeling and personal connection that people crave. Baby Boomers and the Silent Generation (aged 76+) enjoy brick and mortar shopping so they can experience products before purchasing and easily make returns. Gen X & Z like the social aspect and the speed of purchasing items in-store. With so many people actively preferring the in-store experience, your sneaker displays need to reflect your brand and demand attention. Retail shoe displays need to combine creativity and functionality to attract foot traffic and increase sales.
DISPLAY SNEAKERS CREATIVELY & INCREASE SALES
Boost your bottom line with these tips:
- Your displays need to be extremely easy to install. Consider shipping your shoe displays pre-assembled. If any parts of your sneaker display need to be assembled by store personnel, ensure that you send instruction sheets or links to installation videos that explain how to assemble the displays. Your display and ROI will miss the mark if it’s not assembled properly.
- Make sure your shoe display is a reflection of your brand and promotes who you are as well as your product. It needs to be a strong, stand-alone entity and your display cannot get lost in the crowd of other displays. Ensure your displays are permanently branded with your company logo. Do not rely on printed graphics for branding, otherwise store personnel may display product from a competitor. A creative sneaker display should enhance your product – not steal the show – and attract your clientele.
- If you’ve got the desire and the budget, elevate your display with extra touches like specialty lighting or interactive technology. If you want to spend less money while still integrating technology and promoting consumer interaction, QR codes can be added to the display, allowing shoppers to find you online and make them a part of your digital marketing efforts.
RETAIL SHOE DISPLAYS THAT ENGAGE AUDIENCES
Retail shoe displays operate on a number of levels even if they are understated. Brand awareness of your product speaks to your target demographic. The design, colors, and functionality of the sneaker display will entice impulse buyers that are ready to make a purchase. Your sneaker display should be so compelling that people feel they have to buy right now or risk missing out. Turn the buying decision into an actual sale with a thoughtful, compelling retail display.
Call our design team today about enticing sneaker displays that will kick your sales into high gear.
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