When it comes to creating an effective visual merchandising display for a new product, keep the “Four P’s” in mind….Product, Price, Place and Promotion. While we can’t help ya with Product or Price, we are experts when it comes to Place and Promotion. Creating an amazing product launch zone requires a compelling visual lure or hook into the main environment of the store. Focal points boost sales around 229% so place your launch zone in front of customers and get those sales!
It is critical to create product launch displays that stop the public in their tracks and make them want to learn more about your new product. Once you have grabbed their attention, keep customers engaged! An effective launch zone needs to attract AND engage potential customers.
Brands will have competition and customers will have high expectations when they return to retail. Investing in a launch zone will set your new product apart.
Go big or go home! You never get a second chance to make a good first impression. As cliche as it sounds, it’s a true statement when it’s time to launch your product with retail displays or launch zones. An effective launch zone will engage consumers and encourage social sharing, which in turn ultimately drives sales.
We’ve designed and built our fair share of retail displays and product launch zones, reach out to us and let’s make something great together!