Custom Logo Design: What’s In, Out, and Already Done
Custom Logo Design: What’s In, Out, and Already Done
Much like fashion, custom logo design goes through waves of “what’s in and what’s out” of style. As it only takes around seven seconds for a customer to form their first impression of a brand, your logo needs to be compelling but also avoid overdone design tropes. An experienced designer begins by asking questions and uses that knowledge to create your logo and make it unique and appropriate to your brand. It might be tempting to have a friend, relative or co-worker attempt to design a logo with some trendy new fonts or stock images, but you get what you pay for. Your logo is usually the first thing a customer sees, so make that first impression memorable! Let an expert design a logo that gets the attention of consumers and instantly communicates your message.
WHY SHOULD YOU HIRE A PROFESSIONAL LOGO DESIGNER?
Well, it’ll look better! No seriously though…
- A professional logo designer will always do their homework. It is important for the designer to understand the strategy and vision of the company and what appeals to your target audience. They will ask you tons of questions but you should always prepare a design brief that outlines and shares your vision of the product or company so they gain valuable insights and inspiration.
- A good designer will challenge your preconceived notions of what your logo or company image should look like. You may already have that “perfect idea” in your head and you just need someone to “whip it up on the computer” but keeping an open mind and hiring a professional should give you logo options you never could have dreamed of yourself.
- A good designer also keeps your brand identity consistent once the logo is done. Have them implement your look and feel across all marketing materials and social platforms. You’ve invested in creating your image, don’t make the mistake of not investing in it’s implementation.
- Hiring a pro can save you valuable time that might keep you away from your other work. Having a designer or creative team you can trust will let you step away from a lot of the day-to-day management and oversight of creative projects. Once your logo is designed, letting that same team oversee other creative projects will yield efficiency and consistency across brand messaging.
LOGOS AND BRAND IDENTITY
A good brand identity starts with a solid logo, so make sure it is a representation of who your company is. Consumers should instantly recognize and associate your logo with your business or product. Think of a logo as the foundation used to grow a brand’s overall image. Once your logo is finalized, ask your creative team to focus on developing colors, patterns, photography, and copywriting that can be used to execute multiple creative deliverables. Voilà, you now have a brand identity! BUT…it all starts with that simple logo.
Forge Graphic Works has an award-winning design team that can create, modify, or elevate your logo or brand identity. Let’s get started today!
