Much like fashion, custom logo design goes through waves of “what’s in and what’s out” of style. As it only takes around seven seconds for a customer to form their first impression of a brand, your logo needs to be compelling but also avoid overdone design tropes. An experienced designer begins by asking questions and uses that knowledge to create your logo and make it unique and appropriate to your brand. It might be tempting to have a friend, relative or co-worker attempt to design a logo with some trendy new fonts or stock images, but you get what you pay for. Your logo is usually the first thing a customer sees, so make that first impression memorable! Let an expert design a logo that gets the attention of consumers and instantly communicates your message.
Well, it’ll look better! No seriously though…
A good brand identity starts with a solid logo, so make sure it is a representation of who your company is. Consumers should instantly recognize and associate your logo with your business or product. Think of a logo as the foundation used to grow a brand’s overall image. Once your logo is finalized, ask your creative team to focus on developing colors, patterns, photography, and copywriting that can be used to execute multiple creative deliverables. Voilà, you now have a brand identity! BUT…it all starts with that simple logo.
Forge Graphic Works has an award-winning design team that can create, modify, or elevate your logo or brand identity. Let’s get started today!